Yieldstreet to SEC: Digital engagement is critical to closing the income and opportunity gap

October 12, 20217 min read
Yieldstreet to SEC: Digital engagement is critical to closing the income and opportunity gap
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Yieldstreet was founded on the mission to democratize alternative investments by enabling more opportunities for investors to investing like the 1%. Crucial to this mission has been our digital engagement, which allows our team to ensure eligibility for deals, provide education for our investors, in-app communication, and tailor information for relevancy on our platform. Moreover, digital engagement has been paramount to facilitating greater market access and equality.

Recently the SEC requested public comment on the use of digital engagement by broker-dealers and investment advisors, and Yieldstreet was eager to write and ensure that our opinion on digital engagement was reflected. The following letter was sent on 10/01/2021.


Re: File No. S7-10-21

We write in response the Commission’s request for information and public comment on matters related to the use of digital engagement practices by broker-dealers and investment advisers (the “RFI”).

Yieldstreet is a digital wealth and alternative investing platform. Since its founding in 2015, Yieldstreet has been on a mission to enable millions of people to generate income and put them on a path towards financial independence. We believe that access to, and the distribution of, alternative investments is fundamentally broken, leading to an income and opportunity gap.

Digital engagement, properly done, is critical to closing this income and opportunity gap, both in the alternative investments space and in society more broadly. As such, we strongly believe that overbroad regulatory action in the digital engagement space will not only fail to protect investors, but it will exacerbate inequalities in American society.

The alternative investment opportunities offered by the Yieldstreet platform to investors are fundamentally illiquid, and as such we are likely to have quite a different approach to trading apps whose business model is predicated on “day trading”. Yieldstreet’s business model is predicated on people investing money, which goes hand in hand with investments having good returns in illiquid markets. As a result, it is completely contradictory for an investment adviser to funds with illiquid alternative investments to design digital engagement strategies that would incentivize people to trade every day. As such, we strongly believe that any regulations surrounding digital engagement should distinguish between trading apps and platforms designed for trading liquid stocks, and platforms designed for investing in illiquid alternative investments.

Background on Yieldstreet

Through our online platform, Yieldstreet offers investors the opportunity to participate in a wide- range of asset-backed debt and equity investments, by indirectly financing loans or other investment opportunities that Yieldstreet affiliates or funds either extend to borrowers or acquire from originators or other counterparties. Before our founding, opportunities in this space were previously reserved for institutions and the ultra-wealthy. But by bringing together retail investors and borrowers in need of alternative financing, Yieldstreet has opened these opportunities to thousands of ordinary people. Since its founding, Yieldstreet has funded approximately $2.3 billion in investment opportunities, returned approximately $1.1 billion in principal and interest to investors, and has fully repaid 172 individual offerings.

Before mid-2020, all of our investments were offered only to verified accredited investors, pursuant to Rule 506(c) of Regulation D of the Securities Act of 1933 (“Securities Act”) or to self-accredited investors pursuant to Rule 506(b) of Regulation D of the Securities Act. In 2020, we launched the Yieldstreet Alternative Income Fund (formerly known as Yieldstreet Prism Fund), a closed-end fund registered under the Investment Company Act of 1940 and publicly filed under the Securities Act. This was our first multi-asset class offering and is now available to all investors.

Yieldstreet does not, and has not, operated a broker dealer. One affiliate, Yieldstreet Management, LLC, is a registered investment adviser but currently acts as the adviser only to the funds on our online platform that issue securities to retail investors, and not as an adviser to the investors themselves (as those investors acknowledge at the time they choose to participate) . But, although Yieldstreet operates neither a broker-dealer nor a retail-investor facing registered investment adviser, Yieldstreet has a keen interest in the Commission’s approach to digital engagement practices, given our fundamental belief that digital engagement is critical to expanding opportunity and reducing inequality.

Digital Engagement is Inherently Positive

Digital engagement is an inherently positive thing. At a macro level, over the last 18 months, as the global pandemic ravaged the world, the Internet allowed billions of people to safely continue to work, attend school, and communicate with family members and friends. Digital engagement practices as well as underlying analytical and technological tools and methods that underpin the creation and use of these practices are used in the most advanced way by all large internet companies such as Google and Facebook, that are the dominant advertising platforms. Investment platforms like Yieldstreet necessarily depend on those platforms for user engagement under circumstances where we cannot, of course, “control,” nor even have insight into, their non- public and proprietary technology and operations. We ask that the Commission consider the commercial reality and limitations of these relationships so any regulation of digital engagement does not impose burdens on the “small guys” with respect to matters that we simply have no ability to control.

We believe retail investing is also an inherently good thing. We recognize, and appreciate, that the RFI properly acknowledges that digital engagement practices make investor platforms more accessible to retail investors, assist in the development and implementation of investor education tools, and encourage retail investors to increase their contributions to retirement accounts and engage in other wealth-building activities.

Further, while we appreciate the Commission’s focus on investor protection, not just wealth creation, we submit that digital engagement, broadly defined, is actually a good thing for investor education and transparency, which ultimately leads to investor protection. Yieldstreet, for example, makes the offering documents for its investments available online and requires investors to certify they have read those documents before investing and, in addition, all periodic reports are communicated to investors through Yieldstreet’s web portal. It defies logic to think that investors would be more likely to read these disclosures and reports if they received them in hard copy.

Yieldstreet’s Use of Digital Engagement

Yieldstreet uses digital engagement practices, as defined by the Commission,(1) in five main areas.

First, Yieldstreet uses digital questionnaires to segment investors and ensure they are eligible to invest on the Yieldstreet platform. As noted above, most of Yieldstreet’s products are offered only to verified accredited investors and the onboarding process for each investment contains a number of questions designed to ensure an investor is qualified for a particular investment.

Second, and relatedly, before investing, the user must certify, on Yieldstreet’s digital platform, that he or she has read the offering documents for the relevant investment. The offering documents available through the platform contain extensive disclosures concerning risks, fees, costs, and conflicts of interest.

Third, Yieldstreet uses digital engagement, through its platform, as an alternative to traditional emails. It provides notifications through the platform to investors concerning payments or other updates. Investors may also contact Yieldstreet directly through the platform. In addition, Yieldstreet has back-up phone-based customer support and direct communications with investors through the platform are monitored by legal and compliance to ensure that such communications comply with the securities laws.

Fourth, Yieldstreet uses digital engagement to facilitate investor education. Yieldstreet conducts webinars and posts videos to educate users and investors with respect to the markets generally and specific asset classes. Yieldstreet also hosts a podcast where every week it brings users the latest market insights about its asset classes and products from subject matter experts outside of Yieldstreet.

Finally, Yieldstreet does use information about a users background to tailor some of the information provided on the platform, in particular what educational content the user sees. An investor who is new to alternative investing may, for example, see different educational information than a user who is more experienced in alternative investing. For the avoidance of doubt, Yieldstreet uses digital engagement only for user segmentation and not for the provision of any investment advice to users.

Any Regulation of Digital Engagement Should Focus on the Total

In using digital engagement, Yieldstreets intent is to allow investors to access markets that were previously available only to the ultra-wealthy and to allow counterparties greater access to capital. We believe digital engagement, broadly speaking, facilitates greater market access, better opportunities for wealth creation, and greater equality. Thus, while some have raised concerns about digital engagement practices encouraging trading or investing, we believe that encouraging investors to understand and consider new opportunities available through innovative technology like those available on the Yieldstreet platform, when done appropriately, serves the investor community. Digital engagement without question facilitates investor education, and indeed is already critical to informed investing in a society now accustomed to visual-based learning. Thus, we believe the Commissions assessment of any particular digital engagement practices should focus broadly on all relevant facts and circumstances given the benefits these practices provide, including the intent behind the practices, and do so in view of the obvious societal change that has come with technology, and thus not just focus on the content or mechanics of any given practice or communication in isolation. We would be happy to answer any questions you may have or participate in any advisory group should the Commission set it up.

Very truly yours, YieldStreet Inc.

1 The Commission’s RFI defines digital engagement practices as including marketing, game-like features (commonly referred to as ‘gamification’) and other design elements or features “behavioral prompts, differential designed to engage with retail investors on digital platforms.”

We believe our 10 alternative asset classes, track record across 470+ investments, third party reviews, and history of innovation makes Yieldstreet “The leading platform for private market investing,” as compared to other private market investment platforms.

1 Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. All securities involve risk and may result in significant losses.

3 "Annual interest," "Annualized Return" or "Target Returns" represents a projected annual target rate of interest or annualized target return, and not returns or interest actually obtained by fund investors. “Term" represents the estimated term of the investment; the term of the fund is generally at the discretion of the fund’s manager, and may exceed the estimated term by a significant amount of time. Unless otherwise specified on the fund's offering page, target interest or returns are based on an analysis performed by Yieldstreet of the potential inflows and outflows related to the transactions in which the strategy or fund has engaged and/or is anticipated to engage in over the estimated term of the fund. There is no guarantee that targeted interest or returns will be realized or achieved or that an investment will be successful. Actual performance may deviate from these expectations materially, including due to market or economic factors, portfolio management decisions, modelling error, or other reasons.

4 Reflects the annualized distribution rate that is calculated by taking the most recent quarterly distribution approved by the Fund's Board of Directors and dividing it by prior quarter-end NAV and annualizing it. The Fund’s distribution may exceed its earnings. Therefore, a portion of the Fund’s distribution may be a return of the money you originally invested and represent a return of capital to you for tax purposes.

5 Represents the sum of the interest accrued in the statement period plus the interest paid in the statement period.

6 The internal rate of return ("IRR") represents an average net realized IRR with respect to all matured investments, excluding our Short Term Notes program, weighted by the investment size of each individual investment, made by private investment vehicles managed by YieldStreet Management, LLC from July 1, 2015 through and including July 18th, 2022, after deduction of management fees and all other expenses charged to investments.

7 Investors should carefully consider the investment objectives, risks, charges and expenses of the Yieldstreet Alternative Income Fund before investing. The prospectus for the Yieldstreet Alternative Income Fund contains this and other information about the Fund and can be obtained by emailing [email protected] or by referring to www.yieldstreetalternativeincomefund.com. The prospectus should be read carefully before investing in the Fund. Investments in the Fund are not bank deposits (and thus not insured by the FDIC or by any other federal governmental agency) and are not guaranteed by Yieldstreet or any other party.

8 This tool is for informational purposes only. You should not construe any information provided here as investment advice or a recommendation, endorsement or solicitation to buy any securities offered on Yieldstreet. Yieldstreet is not a fiduciary by virtue of any person's use of or access to this tool. The information provided here is of a general nature and does not address the circumstances of any particular individual or entity. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of this information before making any decisions based on such information.

9 Statistics as of the most recent month end.

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Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will, or is likely to, achieve results or profits similar to those shown. In addition, other financial metrics and calculations shown on the website (including amounts of principal and interest repaid) have not been independently verified or audited and may differ from the actual financial metrics and calculations for any investment, which are contained in the investors’ portfolios. Any investment information contained herein has been secured from sources that Yieldstreet believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefore.

Private placement investments are NOT bank deposits (and thus NOT insured by the FDIC or by any other federal governmental agency), are NOT guaranteed by Yieldstreet or any other party, and MAY lose value. Neither the Securities and Exchange Commission nor any federal or state securities commission or regulatory authority has recommended or approved any investment or the accuracy or completeness of any of the information or materials provided by or through the website. Investors must be able to afford the loss of their entire investment.

Investments in private placements are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Additionally, investors may receive illiquid and/or restricted securities that may be subject to holding period requirements and/or liquidity concerns. Investments in private placements are highly illiquid and those investors who cannot hold an investment for the long term (at least 5-7 years) should not invest.

Alternative investments should only be part of your overall investment portfolio. Further, the alternative investment portion of your portfolio should include a balanced portfolio of different alternative investments.

Articles or information from third-party media outside of this domain may discuss Yieldstreet or relate to information contained herein, but Yieldstreet does not approve and is not responsible for such content. Hyperlinks to third-party sites, or reproduction of third-party articles, do not constitute an approval or endorsement by Yieldstreet of the linked or reproduced content.

Investing in securities (the "Securities") listed on Yieldstreet™ pose risks, including but not limited to credit risk, interest rate risk, and the risk of losing some or all of the money you invest. Before investing you should: (1) conduct your own investigation and analysis; (2) carefully consider the investment and all related charges, expenses, uncertainties and risks, including all uncertainties and risks described in offering materials; and (3) consult with your own investment, tax, financial and legal advisors. Such Securities are only suitable for accredited investors who understand and are willing and able to accept the high risks associated with private investments.

Investing in private placements requires long-term commitments, the ability to afford to lose the entire investment, and low liquidity needs. This website provides preliminary and general information about the Securities and is intended for initial reference purposes only. It does not summarize or compile all the applicable information. This website does not constitute an offer to sell or buy any securities. No offer or sale of any Securities will occur without the delivery of confidential offering materials and related documents. This information contained herein is qualified by and subject to more detailed information in the applicable offering materials. Yieldstreet™ is not registered as a broker-dealer. Yieldstreet™ does not make any representation or warranty to any prospective investor regarding the legality of an investment in any Yieldstreet Securities.

YieldStreet Inc. is the direct owner of Yieldstreet Management, LLC, which is an SEC-registered investment adviser that manages the Yieldstreet funds and provides investment advice to the Yieldstreet funds, and in certain cases, to retail investors. RealCadre LLC is also indirectly owned by Yieldstreet Inc. RealCadre LLC is a broker-dealer registered with the Securities and Exchange Commission (“SEC”) and a member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). Information on all FINRA registered broker-dealers can be found on FINRA’s BrokerCheck. Despite its affiliation with Yieldstreet Management, LLC, RealCadre LLC has no role in the investment advisory services received by YieldStreet clients or the management or distribution of the Yieldstreet funds or other securities offered on our through Yieldstreet and its personnel. RealCadre LLC does not solicit, sell, recommend, or place interests in the Yieldstreet funds.

Yieldstreet is not a bank. Certain services are offered through Plaid, Orum.io and Footprint and none of such entities is affiliated with Yieldstreet. By using the services offered by any of these entities you acknowledge and accept their respective disclosures and agreements, as applicable.

Investment advisory services are only provided to clients of YieldStreet Management, LLC, an investment advisor registered with the Securities and Exchange Commission, pursuant to a written advisory agreement.

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