Strategies
    Asset classes

The Real Deal About Private Investors: Your Questions Answered

October 24, 20236 min read
The Real Deal About Private Investors: Your Questions Answered
Share on facebookShare on TwitterShare on Linkedin

Key Takeaways

  • Private investors are individuals or firms who invest significantly in growth opportunities, which differentiates them from institutional investors.
  • Such investors usually possess expertise and knowledge in a given field, and mostly inject capital into companies that need it to succeed and will provide financial returns.
  • Their large investment size notwithstanding, venture capitalists and angel investors are two common examples of private investors.

Interested in private investing? The following reveals how private investors make their money, what such investors look for, and how private and public investments differ. It also covers how private equity markets can help investors take positions in alternative assets.

Private Investing

Because the emphasis is not exclusively on profit, but also on growth opportunities, private investments can spur demand, usher in new technology, establish capacity, increase labor productivity, and create jobs. The overarching aim is to preserve wealth through long-term, disciplined ownership. 

Private investors are individuals or firms who invest significantly in growth opportunities, which differentiates them from institutional investors. In addition to generating profits, such investors concentrate on wealth creation over time as well as accountable ownership. They tend to steer away from capital markets to concentrate on investments in top-shelf companies and infrastructure assets.

Such investors usually possess expertise and knowledge in a given field, and mostly inject capital into companies that need it to succeed and will provide financial returns. Rather than speculation, private investors focus more on opportunity and growth.  

How Do Private Investors Make Money?

Private investors usually make money by continuing active, responsible stewardship for more protracted periods. For example, say a private real estate investor purchases a plot close to an area under development and awaits that development to reach where he is. The situation permits the investor to procure that area at a lower rate while holding on to its development prospects. 

In a similar fashion, private investors often seek new companies that have made marked strides in a short period. While it may take some time for the organizations to grow big, investing capital early typically means a solid return on investment.

During holding periods that range, on average, from five to eight years, these investors produce growth by working with company management to enhance the investment. Improvements may be in the form of strategic directions, asset performance, or operational changes. For example, private real estate investors might help identify complementary acquisitions to develop a more foundational ownership structure and generate long-term wealth.

Having said that, profits for personal investors vary depending on investment size and the amount invested.

What are Private Investors Called?

Venture capitalists and angel investors are two common examples of private investors. Such investors put their capital in companies’ business ideas, and often help with development, with the goal of an ownership share or commission.

Specifically, venture capitalists generally finance startups with very promising business ideas, while angel investors are usually high-net-worth people who look for startup companies in which to invest, typically in exchange for an equity stake. 

Private equity firms are associated with growth capital, as opposed to startup capital, which makes them a type of private investor. Most companies they service are usually seeking a certain growth or exit strategy that is unavailable through traditional financing.

How to Become a Private Investor?

Such investors are typically high-net-worth individuals who are seeking profitable returns in a promising business venture, and help companies get there through business connections and networking opportunities. Sometimes, they will assume a management role in the company.

Becoming a private investor first depends on the type of private investor – angel, venture capitalist, or private equity – one is interested in pursuing. 

Generally, those who wish to be full-time private investors should first gauge their psychological fortitude, analytical skills, and investing passion. Craft a nuanced investment strategy and remain focused on the private-investment path chosen.

What Do Private Investors Look For?

Private investors tend to hunt for emerging organizations that, in a short period, have made a lot of progress. Through active management, they seek to foster further organizational growth, with risk assessment and expected outcomes as key factors.

Investor vs Entrepreneur

Essentially, an investor is an individual or group that, in exchange for the expectation of future profits and gains, provides companies with capital. Investors put their own money into an existing organization.

An entrepreneur, though, focuses on their own enterprise and its operations. Profits are typically the main goal.

When transitioning from entrepreneur to investor, be discerning about educational tools and sources, exercise patience, have a game plan, understand asset allocation, gain expertise in a single industry, and resist becoming distracted by what the “crowd” is investing in.

Private vs Public Investment

Overall, the difference between the two is that private investors put capital in companies in early growth stages, while public investors invest in established companies. With the former, an example would be taking a position in a startup company seeking initial funding. Investments in transportation and water projects are examples of public investment.  

Private Investment Markets

Private equity (PE) markets can help private investors take positions in alternative assets. After all, alternative assets such as art and real estate are increasingly popular as investors seek to ease portfolio volatility and potentially enhance returns, which are consistent even during faltering public markets. In fact, private markets have outperformed stocks in every economic downturn of nearly the last 20 years.

Since its founding in 2015, the alternative investment platform Yieldstreet has seen $4 billion in investments, with returns totaling more than $2.3 billion and net annualized returns exceeding 9%.

Yieldstreet offers the broadest selection of alternative asset classes – all highly vetted – of any other platform. In addition to asset classes such as legal finance, short-term notes, venture capital, transportation and more, the platform’s accessible investment offerings include private equity. 

PE allows investors with risk tolerance to take positions in private companies, potentially sans the volatility associated with public markets. It can also be used by investors to diversify their portfolio. Diversification – building a portfolio comprised of varying assets – can go a long way toward minimizing investor risk.  

Rise above Volatility

Diversify beyond the stock market with Yieldstreet.

Portfolio Diversification and Alternative Investments

Alternative investments can be a good way to help accomplish this. Traditional portfolio asset allocation envisages a 60% public stock and 40% fixed income allocation. However, a more balanced 60/20/20 or 50/30/20 split, incorporating alternative assets, may make a portfolio less sensitive to public market short-term swings. 

Real estate, private equity, venture capital, digital assets, precious metals and collectibles are among the asset classes deemed “alternative investments.” Broadly speaking, such investments tend to be less connected to public equity, and thus offer potential for diversification. Of course, like traditional investments, it is important to remember that alternatives also entail a degree of risk. 

In some cases, this risk can be greater than that of traditional investments.

This is why these asset classes were traditionally accessible only to an exclusive base of wealthy individuals and institutional investors buying in at very high minimums — often between $500,000 and $1 million.  These people were considered to be more capable of weathering losses of that magnitude, should the investments underperform.

However, Yieldstreet has opened a number of carefully curated alternative investment strategies to all investors. While the risk is still there, the company offers help in capitalizing on areas such as real estate, legal finance, art finance and structured notes — as well as a wide range of other unique alternative investments. 

Moreover, investors can get started with a relatively small amount of capital. Yieldstreet has opportunities across a broad range of asset classes, offering a variety of yields and durations, with minimum investments as low as $10,000.

Learn more about the ways Yieldstreet can help diversify and grow portfolios.

In Summary

Understanding all things private investing can open up a whole world of investing possibilities and their potential benefits.

Remember that private equity investments, in particular, function independently of the stock market and can offer higher returns as well as portfolio diversification.

We believe our 10 alternative asset classes, track record across 470+ investments, third party reviews, and history of innovation makes Yieldstreet “The leading platform for private market investing,” as compared to other private market investment platforms.

1 Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. All securities involve risk and may result in significant losses.

3 "Annual interest," "Annualized Return" or "Target Returns" represents a projected annual target rate of interest or annualized target return, and not returns or interest actually obtained by fund investors. “Term" represents the estimated term of the investment; the term of the fund is generally at the discretion of the fund’s manager, and may exceed the estimated term by a significant amount of time. Unless otherwise specified on the fund's offering page, target interest or returns are based on an analysis performed by Yieldstreet of the potential inflows and outflows related to the transactions in which the strategy or fund has engaged and/or is anticipated to engage in over the estimated term of the fund. There is no guarantee that targeted interest or returns will be realized or achieved or that an investment will be successful. Actual performance may deviate from these expectations materially, including due to market or economic factors, portfolio management decisions, modelling error, or other reasons.

4 Reflects the annualized distribution rate that is calculated by taking the most recent quarterly distribution approved by the Fund's Board of Directors and dividing it by prior quarter-end NAV and annualizing it. The Fund’s distribution may exceed its earnings. Therefore, a portion of the Fund’s distribution may be a return of the money you originally invested and represent a return of capital to you for tax purposes.

5 Represents the sum of the interest accrued in the statement period plus the interest paid in the statement period.

6 The internal rate of return ("IRR") represents an average net realized IRR with respect to all matured investments, excluding our Short Term Notes and Structured Notes programs, weighted by the investment size of each individual investment, made by private investment vehicles managed by YieldStreet Management, LLC from July 1, 2015 through and including June 30, 2024, after deduction of management fees and all other expenses charged to investments.

7 Investors should carefully consider the investment objectives, risks, charges and expenses of the Yieldstreet Alternative Income Fund before investing. The prospectus for the Yieldstreet Alternative Income Fund contains this and other information about the Fund and can be obtained by emailing [email protected] or by referring to www.yieldstreetalternativeincomefund.com. The prospectus should be read carefully before investing in the Fund. Investments in the Fund are not bank deposits (and thus not insured by the FDIC or by any other federal governmental agency) and are not guaranteed by Yieldstreet or any other party.

8 This tool is for informational purposes only. You should not construe any information provided here as investment advice or a recommendation, endorsement or solicitation to buy any securities offered on Yieldstreet. Yieldstreet is not a fiduciary by virtue of any person's use of or access to this tool. The information provided here is of a general nature and does not address the circumstances of any particular individual or entity. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of this information before making any decisions based on such information.

9 Statistics as of the most recent month end.

300 Park Avenue 15th Floor, New York, NY 10022

844-943-5378

No communication by YieldStreet Inc. or any of its affiliates (collectively, “Yieldstreet™”), through this website or any other medium, should be construed or is intended to be a recommendation to purchase, sell or hold any security or otherwise to be investment, tax, financial, accounting, legal, regulatory or compliance advice, except for specific investment advice that may be provided by YieldStreet Management, LLC pursuant to a written advisory agreement between such entity and the recipient. Nothing on this website is intended as an offer to extend credit, an offer to purchase or sell securities or a solicitation of any securities transaction.

Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will, or is likely to, achieve results or profits similar to those shown. In addition, other financial metrics and calculations shown on the website (including amounts of principal and interest repaid) have not been independently verified or audited and may differ from the actual financial metrics and calculations for any investment, which are contained in the investors’ portfolios. Any investment information contained herein has been secured from sources that Yieldstreet believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefore.

Private placement investments are NOT bank deposits (and thus NOT insured by the FDIC or by any other federal governmental agency), are NOT guaranteed by Yieldstreet or any other party, and MAY lose value. Neither the Securities and Exchange Commission nor any federal or state securities commission or regulatory authority has recommended or approved any investment or the accuracy or completeness of any of the information or materials provided by or through the website. Investors must be able to afford the loss of their entire investment.

Investments in private placements are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Additionally, investors may receive illiquid and/or restricted securities that may be subject to holding period requirements and/or liquidity concerns. Investments in private placements are highly illiquid and those investors who cannot hold an investment for the long term (at least 5-7 years) should not invest.

Alternative investments should only be part of your overall investment portfolio. Further, the alternative investment portion of your portfolio should include a balanced portfolio of different alternative investments.

Articles or information from third-party media outside of this domain may discuss Yieldstreet or relate to information contained herein, but Yieldstreet does not approve and is not responsible for such content. Hyperlinks to third-party sites, or reproduction of third-party articles, do not constitute an approval or endorsement by Yieldstreet of the linked or reproduced content.

Investing in securities (the "Securities") listed on Yieldstreet™ pose risks, including but not limited to credit risk, interest rate risk, and the risk of losing some or all of the money you invest. Before investing you should: (1) conduct your own investigation and analysis; (2) carefully consider the investment and all related charges, expenses, uncertainties and risks, including all uncertainties and risks described in offering materials; and (3) consult with your own investment, tax, financial and legal advisors. Such Securities are only suitable for accredited investors who understand and are willing and able to accept the high risks associated with private investments.

Investing in private placements requires long-term commitments, the ability to afford to lose the entire investment, and low liquidity needs. This website provides preliminary and general information about the Securities and is intended for initial reference purposes only. It does not summarize or compile all the applicable information. This website does not constitute an offer to sell or buy any securities. No offer or sale of any Securities will occur without the delivery of confidential offering materials and related documents. This information contained herein is qualified by and subject to more detailed information in the applicable offering materials. Yieldstreet™ is not registered as a broker-dealer. Yieldstreet™ does not make any representation or warranty to any prospective investor regarding the legality of an investment in any Yieldstreet Securities.

YieldStreet Inc. is the direct owner of Yieldstreet Management, LLC, which is an SEC-registered investment adviser that manages the Yieldstreet funds and provides investment advice to the Yieldstreet funds, and in certain cases, to retail investors. RealCadre LLC is also indirectly owned by Yieldstreet Inc. RealCadre LLC is a broker-dealer registered with the Securities and Exchange Commission (“SEC”) and a member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). Information on all FINRA registered broker-dealers can be found on FINRA’s BrokerCheck. Despite its affiliation with Yieldstreet Management, LLC, RealCadre LLC has no role in the investment advisory services received by YieldStreet clients or the management or distribution of the Yieldstreet funds or other securities offered on our through Yieldstreet and its personnel. RealCadre LLC does not solicit, sell, recommend, or place interests in the Yieldstreet funds.

Yieldstreet is not a bank. Certain services are offered through Plaid, Orum.io and Footprint and none of such entities is affiliated with Yieldstreet. By using the services offered by any of these entities you acknowledge and accept their respective disclosures and agreements, as applicable.

Investment advisory services are only provided to clients of YieldStreet Management, LLC, an investment advisor registered with the Securities and Exchange Commission, pursuant to a written advisory agreement.

Our site uses a third party service to match browser cookies to your mailing address. We then use another company to send special offers through the mail on our behalf. Our company never receives or stores any of this information and our third parties do not provide or sell this information to any other company or service.

Read full disclosure