Talking Content and Podcasts with Nicole Casperson

Live from New York, it’s 100th episode of The Yield Podcast! Thank YOU for your continued support through 100 episodes. Today we look back at previous episodes, and sit down with WTFintech’s Nicole Casperson to speak about the importance of podcasts and content in today’s digital media world.

Key Takeaways:

[6:18] Creating a platform that stands out from the noise. 

[17:55] The impact of the pandemic on learning and content consumption. 

[29:35] The generational shift away from big bank wealth. 

[40:19] Peter Kerr takes over the microphone. 

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With the help of Joe Sancio, Martin Macalino and Peter Kerr, Yieldstreet has produced 100 top caliber episodes covering everything from NFTs to NFL stars.  Nicole has just reached the 50th episode of WTFintech, and both of these shows are facing the same challenge- how to cut through the noise to reach your audience and produce great quality content while still maintaining a growing audience.  At WTFintech, Nicole aims to highlight the personal journeys- the struggles and the successes- that the biggest leaders in the FinTech space have experienced, and as a result her podcast is inspiring her listeners to continue with their dreams. At Yieldstreet, we’re focused on educating our member base and helping people learn more about investing from the ultimate alternatives, which Joseph calls more of an art than a science.  On any platform, social media plays a critical role in spreading both mission and message. As Nicole says, you don’t necessarily need to have deep pockets to have reach and value. 

Every person tuning into this conversation today has experienced the shared trauma of the coronavirus pandemic. So much information has been revealed as a result of these unprecedented times, but how do you speak to an audience that has gone through a shared trauma and is now facing an uncertain market? The voices of FinTech, including at Yieldstreet at WTFintech, are working to establish the trust that users need to know that they can use FinTech with peace of mind. 

Additionally, the rate of consumption has rapidly increased in recent years.  It seems that when people “finished Netflix” they turned to Reddit, subReddit, Wall Street bets and meme stocks.  There is something for everyone who is interested in learning anything about FinTech in today’s space, and anything that content creators can do to make culturally relevant content is more valuable than ever before. Nicole highlights some of the unexpected and creative ways that content creators have engaged their audience, from unusual newsletter angles to funny movies about FinTech founders.  At the end of the day, the FinTech space is working to disrupt the traditional, broken financial system, and that can be heavy stuff.  Sometimes it can be a welcome relief to get light with the content and relate it to what’s going on in pop culture. 

With insights into which content platform is going to be THE next place to consume your FinTech information and a surprise guest called up to the stage who shares his favorite- and least favorite- parts of creating content, this episode is filled with insights and information for both the FinTech savvy and those who are just curious about all that the space has to offer. For insights into the next 100 episodes of The Yield, you won’t want to miss out on the end of this conversation, and for insights into what the alternatives investment space has the potential to do for your portfolio, visit today.

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