Individual investors have historically missed out on certain alternative investments as institutions gobbled up the lucrative and exclusive opportunities private market managers offered them. Today, however, it’s not only possible for individuals to invest in private markets on platforms such as Yieldstreet – but now they can also invest in some of Wall Street’s best known asset managers. Instead of getting returns on the assets in a strategy managed by a firm like Blackstone, investors share in Blackstone’s overall success by investing in the firm itself. Investing in asset managers themselves presents another investment opportunity for those individuals seeking to diversify their holdings, generate cash flow and growth. Instead of getting returns on the assets in a strategy, investors share in the business’s success.
It was rare even a decade ago for private alternative asset managers to offer outsiders ownership stakes in their firms. Today, however, the growing size and age of some firms have led them to explore new ways to raise cash for running their businesses or cash out some of their equity ownership by selling stakes in their firm to outside investors. In private markets, the group of owners of the asset management firms are referred to as general partnerships or “GPs” while the investors in their underlying funds and strategies are known as limited partners or “LPs.” The ownership stakes in an asset management firm are offered as “GP stakes” and can be made directly or through a fund. Blackstone, for example, recently raised $5.5 billion in a GP stakes fund, exceeding its target by 37 percent.
The ownership shares offered in a private alternatives manager are not usually the same as those held by the company’s management team. They are typically minority, non-voting shares with no management authority over the business, investment approach, or funds. What ownership stakes do provide, however, is access to the regular recurring revenue stream that private managers earn through management fees. Private managers typically charge their investors a 2% management fee on their total amount of invested assets. A $1 billion fund that charges a 2% management fee, for example, generates $20 million annually in fee revenue. Fees are steady, predictable income and not directly tied to the ups and downs of market performance. Managers may have different clauses for adjusting fees based on their performance, but private markets fees are mostly fixed.
Private managers also earn what is known as carried interest, which are the profits generated by the underlying investments in their funds. These profits are distributed to the investors and the firm’s ownership.
Like most private investments, ownership stakes in management firms are illiquid and tied up for terms that can last ten years or so. The investor trades liquidity in exchange for regular cash flow from management fees, in addition to the potential growth of their ownership stake as the business expands and as carried interest accumulates.
One of the key potential benefits of investing in management stakes is choosing which managers to invest in. Like any industry, performance can vary greatly. The chart below shows the average performance of top-performing, median and bottom-performing managers across several private markets categories.
Exhibit 8: Private markets performance by category
Source: McKinsey, chart shows Global fund median IRR and percentile spreads by asset type, net IRR to date through Sept 30, 2020, for vintage 2007-17 funds, %.
For the better part of two decades, investors have scoured the market for alternative sources of yield, income and return. With bond yields pegged near historical lows, stock indices at historical highs and inflation eating away at savings, many investors are seeking novel ways to diversify a portfolio without taking on too much risk. In recent years, institutions have poured record amounts of cash into private markets, and the returns haven’t disappointed. Private equity has outperformed broad US stocks over the last 5,10, and 20-year periods. The long-term return on the Cambridge Associates Private Equity Index, for example, is 13.8% versus 9.1% for the S&P 500 index. 
By owning a slice of an alternative private manager via an equity stake, an investor can earn long-term potential return growth while collecting regular cash payments from the management fees that firms earn. Individual investors now have this opportunity to further diversify their own alternatives portfolios and revenue potential through owning stakes in private markets managers.
If this investment approach has you curious, be sure to register for our upcoming webinar and consider whether the GP stakes opportunity on Yieldstreet makes sense with your portfolio.
Yieldstreet provides access to alternative investments previously reserved only for institutions and the ultra-wealthy. Our mission is to help millions of people generate $3 billion of income outside the traditional public markets by 2025. We are committed to making financial products more inclusive by creating a modern investment portfolio.