New Neighbor: Jess Lovell

Tell us a little bit about yourself:

My name is Jessica Lovell and I’m a creative director with over 12 years of experience in award winning brand campaigns, art direction, writing, advertising, social media. I’m joining Yieldstreet from Something Massive where I specialized in brands who challenge the status quo and make the world a little better for it. I am a graduate of Savannah College of Art and Design… the best for graphic design 🙂

Why did you choose Yieldstreet?

The passionate team and the mission to reinvent the financial industry. Go big or go home, right? Or more accurately work from home but do big things! 

At this point in my career, I have put a lot of good ideas about health, kindness and climate change out into the world on behalf on my brands —  loving every moment of it. Yieldstreet felt different — like I was joining an adventure with no set course to compare it to and that chartering and setting a course excites me. 

How do you plan on transforming Yieldstreet in your role?

The incredible passion this team has for this product doesn’t match what we are putting out into the world. Our look and tone doesn’t reflect our excitement and enthusiasm. I’m excited to evolve the brand visually, with the words we chose and through exciting campaigns that connect with investors.

How did you get started in your line of work and was it something you were always interested in?

When I was very young, I told my mother I was going to be a fashion designer and move to New York. And while my focus has changed, being creative, being curious, being the one who solves the problem is who I am, and how I define myself.

What’s something in your career you’ve been particularly proud of?

I want to pay homage to each team that set me up for the next chapter:

  • Creating 64 feet of seamless virtual dog park for Purina in Columbus Circle was definitely a highlight (also dogs.) 
  • I loved helping the Dove team on so many brilliant campaigns about self image, how we speak to each other online, what it’s like to be a person and a parent in contemporary life and so much more. 
  • We made a sitcom for a red giant Swedish Fish candy that joins an ensemble cast of roommates.
  •  We pushed a brand to go outside their comfort zone when we made the hilarious “Triscuit: Go Toppingless!” campaign – we actually censored a cracker. And just to clarify, the cracker was the only thing that went toppless!

 I’m also proud of how much I’ve helped my past teams grow their client base and bring on awesome people — a feather in my hat as much as anything else.

What do you enjoy doing outside of work?

I have a toddler and it’s beautiful, messy and keeps your head spinning – so my biggest enjoyment right now is sleep. Weekends are spent finding ways to get the wiggles out. When we book the sitter, the agenda is enjoying restaurants but I would love to return to New York’s cultural scene. I’m ready to be inspired!

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Apr 2022

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The testimonials presented on this page have been provided by actual investors in Yieldstreet funds without compensation. Yieldstreet has selected the testimonials, and certain testimonials have been edited to remove personally identifiable information and for brevity. Testimonials were not selected based on objective or random criteria, but rather were selected based on Yieldstreet's understanding of its relationship with the providers of the testimonials. The uncompensated testimonials presented here may not be representative of other investors' experiences, and there can be no guarantee that investors will experience future performance or success consistent with the testimonials presented.

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