Tell us a little bit about yourself:
My name is Jessica Lovell and I’m a creative director with over 12 years of experience in award winning brand campaigns, art direction, writing, advertising, social media. I’m joining Yieldstreet from Something Massive where I specialized in brands who challenge the status quo and make the world a little better for it. I am a graduate of Savannah College of Art and Design… the best for graphic design 🙂
Why did you choose Yieldstreet?
The passionate team and the mission to reinvent the financial industry. Go big or go home, right? Or more accurately work from home but do big things!
At this point in my career, I have put a lot of good ideas about health, kindness and climate change out into the world on behalf on my brands — loving every moment of it. Yieldstreet felt different — like I was joining an adventure with no set course to compare it to and that chartering and setting a course excites me.
How do you plan on transforming Yieldstreet in your role?
The incredible passion this team has for this product doesn’t match what we are putting out into the world. Our look and tone doesn’t reflect our excitement and enthusiasm. I’m excited to evolve the brand visually, with the words we chose and through exciting campaigns that connect with investors.
How did you get started in your line of work and was it something you were always interested in?
When I was very young, I told my mother I was going to be a fashion designer and move to New York. And while my focus has changed, being creative, being curious, being the one who solves the problem is who I am, and how I define myself.
What’s something in your career you’ve been particularly proud of?
I want to pay homage to each team that set me up for the next chapter:
I’m also proud of how much I’ve helped my past teams grow their client base and bring on awesome people — a feather in my hat as much as anything else.
What do you enjoy doing outside of work?
I have a toddler and it’s beautiful, messy and keeps your head spinning – so my biggest enjoyment right now is sleep. Weekends are spent finding ways to get the wiggles out. When we book the sitter, the agenda is enjoying restaurants but I would love to return to New York’s cultural scene. I’m ready to be inspired!
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