Finding Your ‘True North’: How to Align Your Employees With Your Company’s Goals

How can companies maximize output if they’re clueless as to how individual employees are doing? The Rolls-Royce brand is synonymous with top-of-the-line engineering — but that’s not the only secret to its success. Neil Crockett, chief digital officer at Rolls-Royce, recently revealed to U.K. newspaper The Telegraph that shared team goals are driving innovation at the company. By eliminating outdated hierarchies, he said, the automaker has seen improved collaboration and enhanced its reputation for luxury and quality. The hierarchical shift is one many companies will need to make if they hope to stay competitive. A BetterWorks-sponsored Harvard Business Review report found that 70 percent of workers surveyed believed that a lack of alignment prevented them from fulfilling company goals. Despite having incredibly intelligent leaders at the helm, businesses often struggle because their team members aren’t working together. Read the full article on Entrepreneur.com
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