Bonus Episode – How to be Rich vs. Really Rich with Nicholas Crown

What does it take to become really rich in today’s volatile market?  In this bonus episode of The Yield, Director of Strategic Marketing Joseph Sancio is joined by entrepreneur and digital creator Nicholas Crown. You can’t miss Nicholas’s content on Tik Tok and Instagram, where he shares different experiences from the eyes of the rich versus the really rich, and today he shares his insights into what it takes to get really rich now. 

Key Takeaways:

[8:28] Nicholas hit the million dollar point and was still unhappy.

[14:35] The inspiration behind “Rich versus Really Rich”. 

[31:10] Investing in yourself as well as your finances. 

[35:15] What would the “really rich guy” say about this market?

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But who exactly is Nicholas Crown, and what path led him to Tik Tok stardom? When his career as a bonds trader who wanted to earn a lot of money didn’t pan out like he hoped it would, he turned to his phone and found more success making funny videos than he felt he ever had on Wall Street. Even while reinventing himself over and over again just to survive, Nicholas never lost sight of the importance of staying fresh and keeping ahead of the fierce competition, whether on the trading floor or while navigating social media algorithms.  Even after building his business UBS and hitting the million dollar point, he was still unhappy.  So he pivoted and tried something else because, as he says, if you build a monster and it consumes your entire life, you’ve built the wrong thing. 

After challenging himself to create 30 days of Tik Tok content without telling anyone about it, Nicholas eventually settled on the topic that fascinated him most of all- the lifestyle and mindset of the rich versus the really rich.  Nicholas shares an impactful life lesson that he is working to share with the world- humility wins. Fundamentally, it wins having an attitude of gratitude.  Being self centered doesn’t work, in business or in life.  There is something that you can learn from everyone, from the valet at the hotel to the crossing guard in your neighborhood.  

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Nicholas has a knack for tying personal finance and investing into his content, and it comes from his desire to share his knowledge with the world. His goal is twofold- to make his audience laugh and to make them a little smarter about their finances. There is an unnecessary amount of mystique on Wall Street, and Nicholas is adamant that there is a better way. Taking a long term approach to investments has been proven again and again, and it doesn’t take a classroom education to understand that. And just about everyone would agree that being educated and entertained is much better than simply being taught. But how are you spending your time each day?  Too many people spend their time scrolling when they could be learning.  Investing in yourself is just as powerful as investing in your financial investments. What would the really rich guy say about this market?  First off, don’t panic. Now is not the time to exit the market. Second, take a look at your hard assets- real estate is not going down in value anytime soon, and no, this is not a housing bubble that is set to pop. And third, consider what hard assets with a steady ROI are in your portfolio, including alternative investments.   You can learn more about the role that alternative investments can make in your portfolio by visiting today.

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